“If we actually cut away some of the midsole and expose the airbag so you could see it, then people will understand it.” – Tinker Hatfield
30 years of the Air Max is here. March 26th, 1987 was the release of the Air Max 1 and with it, a revolution began. In the form of a literal window to the sole, the invisible became visible and Nike Air cushioning forever changed how Nike designed running sneakers.
The time to celebrate has arrived. 3.26, the day that started it all, marks the celebration of an experiment turned icon. To kickstart the festivities, a limited edition Air Max 1 will be released to usher in a new tradition. Air Max was redefined and reimaged on an annual basis, creating a sneaker royal family of sorts including the Air Max Light, Air Max BW, Air Max 90, Air Max 93, Air Max 95, Air Max 97, Air Max 360 and most recently, the Air Max Lunar90. Some of my favorites from over the years are below.
Head over to Nike to check out all of the cool releases throughout the month. Some of my personal favorites are below!
Well, it wouldn’t be a new season without another ten pairs or more of sneakers. Yes my friends, I am a Sneaker Head these days, and I have no problem with it. One of my favorite sites is Sole Collector. They are constantly keeping up with the greatest and coolest collaborations that are coming out. One huge player this month is Nikelab who is releasing three special collaborations on Nike Air Max Day. These will drop on March 26th, and the one above from Marc Newson, a NikeLab industrial designer, has my name all over it. Read the WWD article here to find out more.
For me, it is all about switching it up. Old skool favorites of the past are certainly having a comeback. Adidas has relaunched their Stan Smith and Gazelles better then ever. They definitely feel edgy mixed with ripped jeans and a leather jacket. Most of the companies are seeing that redefining some of the classics is always a good thing.
Another big trend in running shoes, like these Nike kicks, are flecks of iridescent and metallic. From rose gold accents to a full silver shoe, you will be seeing quite a bit of this. Also, sequins has made a comeback, so don’t shy away from that trend. I suggest toning down the rest of your look so the sneaker shines!
I am not one to shy away from wearing the men’s sneakers because I am able to, but a lot of companies, such as Van’s, are now doing unisex shoes. This is great, because their high top skate shoe has long been a favorite of mine. Not to mention you cannot go wrong with their checkered slip on ever.
Converse and Reebok are also making strides by adding fun patterns and lots of pastels to their sneakers. You will also see these two companies bringing back what has worked for years. Don’t be afraid this season to play with something funky, whether it be florals, hearts, fun patterns, or full on Easter egg colors. Whatever look you choose, it will be hard, as you can see my heart is fluttering for all!