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amy purdy

Fitness, I Style

Amy Purdy & Element Eden

Amy Purdy has been working over the past few years as an advocate for Element Eden. We first met when she was on Dancing with the Stars at a People Magazine shoot. We became fast friends and built a creative relationship together working on several projects, one being her line with Element Eden.

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This line is a perfect mix of Amy’s life, functional fashion for an inspired life. The pieces all have a unique element to them, and can easily transition from a work-out to going out. The colors are full of life, and the first collection is not only perfect for the woman on the go, but is budget friendly.

Check out some of the looks below, and be sure to watch the behind the scenes video from our shoot!


 

I Style, Women

Element Eden

Screen Shot 2015-11-19 at 5.02.14 PMThe past two years, I have had the pleasure to work with the growing women’s design team at Element Eden. Element began opposite the mens skate line by sponsoring girl skateboarders in the late 90’s. Their designer Kori wanted to create something more feminine and so Eden grew into a complete women’s collection with an urban bohemian flair.

I was lucky enough to be introduced to them by my client and Element Eden advocate Amy Purdy. With this, a fun relationship has begun styling for both their Eden line as well as Amy’s personal collection. Their Fall/Winter pieces are absolutely amazing, focusing on pretty and cozy outerwear and sweaters.

See some of my favorite looks from the Elementbrand.com look book below:

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Element Eden was born from the desire to make a difference. Based around the advocate program, our mission is to inspire girls to follow their own path and to find a different perspective from the old standard. Genuine, creative, and passionate, Element Eden lets you express yourself without saying a word. You are what you wear because you wear what you are.